This post is to celebrate the intense Barbiefever that gripped the whole world this last week!
The Barbie movie arrived in theatres last Friday!! And OMG!! The whole world got Tsunami hit with a Barbie explosion!!!
Every girl I love, across the planet went to see Barbie the movie wrapped in shades of pink! What a celebration of feminity!!
While I did not go for the movie the song kept reeling in my head on a loop!
I was blasting it while driving! What a cathartic and happy feeling the song gave!
Humming it walking down the corridors in the college.
Listening to it on headphones while cooking!!
What a hype!!
And what a positive hype too!
To me wearing pink for the movie Barbie represented a cultural phenomenon and a powerful symbol associated with the iconic Barbie brand.
But to hear Barbie Burgers were sold with Pink Barbie Shakes in Brazil was something else!
This I call global collaboration, so smartly done! Supercharged Marketing campaign at it’s height!
I who did not have daughters, did not go shopping for Barbies decades ago, when I was buying little cars and ‘spider mans’ for my boys and I am not embarrassed to acknowledge the fact I did not know much about Barbies during those toy-shopping phase of my life.
But look today I decided to blog with a ‘me’ wrapped in PinkyPink just to celebrate the iconic Barbie!
I loved how the girls ganged up to go watch the movie in their best pinks! They flooded social media with their posts! Wearing pink for the movie was a such a fabulous way to create a sense of community and camaraderie and celebrating friendships!
I just loved it!
My colleague’s daughter went to see it with her childhood friend, both in different universities now. They planned it out to celebrate feelings of nostalgia and fond memories of childhood playtime. It really made me stop and wonder!
My post today is to celebrate diversity and inclusion! Ever since Barbie came into existence, and got branded and rebranded to be more inclusive, pink was it’s colour. The color pink has become synonymous with the Barbie brand, making it instantly recognizable and associated with fun, femininity, and glamour.
I believe Mattel, the Barbie creator took steps to diversify the Barbie’s branding, introducing dolls with different body types, skin tones, and hairstyles. That really fascinated me. I even read that that there were Barbies using wheelchairs or prosthetic limbs; also there are Barbies today who are bald or who have vitiligo, a skin pigmentation condition. How immensely intriguing!!
Children must have learnt so much from those diverse Barbie dolls. Picking up their first lessons about different cultures, ethnicities and abilities. I am certain playing with diverse dolls sparked curiosity and encouraged learning about the rich tapestry of people in the minds of th with a significant impact on ose little ones.
So here I am wearing my pink drape to showcase my support for these efforts that promote diversity and inclusivity!
There’s a little girl in me that wants to celebrate the pink explosion in her favourite hot pink!! I too am gripped with the fever!
Barbie is not just a doll today! She is a cultural icon with a significant impact on popular culture.
